Just wanted to wish our neighbors to the south a wonderful and Happy Thanksgiving!

Today marks one year since I made the fist post at 38 Gamers. It’s been fun to cover all the news about 38 Studios since that time. It’s been my goal since day one to make 38 Gamers the premier place to find all the news about 38 Studios and its games while keeping the site advertising free and independent. Thanks to everyone who has taken the time to create accounts and post on our forums or taken the time to stop by the site to get the latest news!

I have seen several industry analysts saying that the subscription based model for Massively Multiplayer Online (MMO) games is over. It’s been replaced by the Free-to-Play (F2P) model or alternatively the micro –transactions model.

Lately the trend in the MMO space is to go free to play. Dungeons and Dragons Online which was developed by Turbine as a subscription based game changed to F2P in Sept 2009. Lord of the Rings Online, another MMO by Turbine, has also recently gone F2P. EverQuest II Extended is Sony Online Entertainments F2P version of EverQuest II.

In my experience MMO’s who have started out F2P have never been as good as subscription based MMO’s and the growing trend is for games which have not been successful in the subscription based model compared to World of Warcraft are converting to a F2P model in an attempt to attract players to their game and generate more cash. This has obviously worked for Turbine who reported revenue has doubled for Lord of the Rings Online since it switched to F2P. What’s yet to be determine is can that be sustained over the months ahead?

All of these companies and games still offer the option to pay to play so the subscription model is clearly not dead. I think what the F2P is doing is replacing the free trial which had been previously used by the genre to try and attract new and previous players to play their game.

The assertion that a subscription based MMO can’t be successful today and is doomed to fail is pure hog wash. Warhammer Online and Age of Conan saw huge sales numbers at release as a subscription only game. Remember there are millions of MMO gamers who are use to and comfortable in subscribing to play MMO’s. To further back that up Blizzard just announced that World of Warcraft a subscription only game just reached a record 12 million worldwide subscribers so clearly that revenue model is doing very well and not in decline.

The reason we have seen a slew of MMO’s not doing well has nothing to do with if they were subscription base and has everything to do with the quality of the game that was released. Gamers are willing to pay for a solid game; they will not pay to beta test a game for a year while developers get the game to a state it should have been at release. That is what happened to both Warhammer Online and Age of Conan and many other MMO’s.

So my message to developer and analysts is if you want to be successful in the MMO genre today it’s not about being F2P, its about creating a game worth subscribing to. In reality that has always been the secret and yet so many have missed the mark. The cost of developing a game in that state is going up and if you’re not able to finance the game to that point then F2P is a viable option to help generate cash while you continue to work on improving your game. That has always been an option and one that RuneScape has done well at. RuneScape is the poster child for F2P as it’s the most successful and most popular F2P MMO on the market to date. But let’s compare the revenue generated from the number one F2P MMO RuneScape to the number one subscription based MMO for 2009.

RuneScape reported $59.2 million in revenue versus World of Warcraft at a rough estimate of $1 billion. Which model would you go after based on that comparison? The subscription model is not going anywhere we just need developers to make solid games worth paying a subscription price for from day one. 38 Studios understands this and hopefully will be able to execute on delivering such a game.

Yup that’s right according to Diane M. Grassi Curt has been fooling everyone. I was not going to put up anything about this but I see her blog post coming up on more and more blogs and as such I felt I needed to at least counter the attack on Curt. Its probably the most damning thing I have ever read about Curt and amazingly it says this about the author.

About the Author
Diane M. Grassi attempts to shine new light on issues centered on professional and amateur sports through her writing, by going beyond the headlines and sound-bites and to present sports fans with the back-story. In that effort, she seeks out those issues that rarely become headlines and elicits discussion as to why that is case. Grassi’s goal is to not only provide content, but to offer an outlet for sports fans of all types, of various backgrounds and life experiences, to engage in topical issues with candor, good humor and provocative thought. Yet, to Grassi, it is the issues that are paramount, as opposed to the messenger, while maintaining intellectually honest and original fact-based reporting and research without an agenda.

You can read her blog post here however I refuse to post any of it other then my quotes in responding to her attack.

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Diane you sound so bitter and hateful towards Curt. Probably the most hateful thing I have read in some time. You say you shine new light on issues yet nothing I have read is new except your interpretation and attack of Mr. Schilling.

Perhaps if you spent as much time researching the validity of what you write it might actually have some credibility. As it is, it’s nothing more than an attack on Curt Schilling based on fantasy.

First you question the validity of the bloody sock. Last time I checked they don’t put fake bloody socks in the Hall of Fame. I also question your assumption that the bloody sock has anything to do with Curt Schilling getting the $75 million dollar loan guarantee from the state. I think it had to do with what 38 Studios had to offer as a company and nothing more.

You then state the company currently has 70 employees in Maynard and a simple check shows 95 employee’s and I know for a fact they have new people that have not even been added. If you’re out this far on something so easy to check, how can anyone trust what you’re saying?

Next you state the original 50 million from the Job Creation Guarantee Program was set up to be dispersed in 2 to 4 million range? Care to point out were you got that information from?

I also question your time line. You state the Job Creation Guarantee Program was authorized in June 2010 yet say he went to Massachusetts state house asking for a guaranteed loan but when they refused he approached Rhode Island in February 2010? How could he do that in February if the program was not authorized until June? You also make it sound like any business looking for the best deal it can get, is somehow a horrible thing; it’s not, it’s just doing business.

“Rhode Island, unlike its neighbor, Mass., apparently bought it hook line and sinker, because the program’s original authorization was increased from $50 million to $125 million, with 60% of it specifically earmarked for Curt Schilling. Quite a feat for a non-resident with no prior allegiance to the state of Rhode Island, nor a commitment to personally move his home there to date, just his company.”

Perhaps that’s because the money was not being loaned to 38 Studios based on where people have lived or plan to live? Last time I checked the program was set up to draw in new companies to employ people. The people working at the company will pay income tax as will 38 Studios. I think that was kind of the plan and reason to loan the company the money.

“While some Rhode Island lawmakers have questioned how an additional $75 million would be allocated, after they approved it, it also has played a part in the Rhode Island gubernatorial and state treasurer 2010 campaigns, as the whole matter has upset candidates and lawmakers on both sides of the aisle, on whether this was a wise use of state funding. After all, Schilling has yet to ever sell a video game.”

Actually 38 Studios has sold something more than a game they sold EA on publishing their first game Kingdoms of Amalur: Reckoning. In the video game world the publisher is the one who pay the bills so in effect they have hired 38 Studios to make the game for them.

http://en.wikipedia.org/wiki/Video_game_publisher

“Although Schilling claims that he tried to raise venture capital for six months, not a one bit, as he had no product or track record to provide. In addition, the gaming industry is considered high risk, and in such a recessive economy, given that many game makers are also laying off employees regularly, did not further endear Schilling to investors for his endeavor.”

You know this how? Last time I looked Curt said the following “Because anyone can write a check, but after you have written that check, how do you make us a better company?”

http://www.38gamers.com/curt-schillings-leadership-abilities/

“Perhaps Schilling’s best selling point was that he said he had invested his life’s savings or $20-30 million into the company since 2006”

Really Curt said that? Can you produce a credible quote? Curt Schilling has invested $30 million of his own money and that fact just came out. Regardless of if this is part or all of his saving when was the last time you saw someone start up a video game company and invest that much of their own money? I would guess never :P

“But EA and 38 Studios would need 1.75 million copies of Reckoning to sell, just to break even. Best estimates presently are slated for 1million copies to sell. And even though EA has decreased its number of annual releases each of the past two years from 50 to 35 games, due to the soft economy, in addition to laying off 1,500 employees, it has already made its commitment.”

LOL where do you get those kind of numbers from? How does anyone have any kind of credible idea of how many copies a game will sell a year before release? I will tell you none. So EA has reduced the number of games it’s going to back and release but still picked 38 Studios? Wow interesting that a company that is so much a part of the gaming industry even in tough times still went with 38 Studios. Hmm perhaps it’s because they feel the company and its employees really do know what they are doing and they feel the company will deliver? I think they are probably one of the best to evaluate and make that kind of judgment. Definitely far more then yourself or others who think they understand the industry.

“But if 38 Studios does not earn a dime, it will but pick the pockets of the good taxpayers of the state of Rhode Island based upon how the deal was structured. Genius perhaps on Schilling’s part?”

Funny how you left out the part where Curt would lose his 30 million investment if 38 Studios defaulted on the loan. The state takes everything the company has and Curt walks away with nothing. If he was genius he would have done it so he kept his 30 million but I guess instead it just makes him an honest business man trying to make his company be a big success and not only keep his 30 million but turn it into far more and help his employee’s and the state with jobs and even up to 15 million on bonus money to the state if the company exceeds projected income.

“The upshot is, Curt Schilling may like to play video games and may know how to pitch a winning World Series game, but he knows little about managing a multi-million dollar operation and in building the empire in which he predicts will become a billion dollar business.”

Really? Hmm 4 years he has purchased another gaming studio, got EA to fund the development of their first game and managed to get a state guarantee loan from the state of Rhode Island? You sure he does not know what he is doing? Any idea how much cash World of Warcraft generates? I very much see it possible but then again to someone not in the “know” like yourself I guess it would be a bit of a stretch.

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I would just like to add that I forgot this in my initial response. It’s not just Curt behind 38 Studios he has a very experience team in all areas of the company and they have been attracted to 38 Studios in part because of Curt Schilling and what he is trying to accomplish.

With all of the press that has been generated on the internet regarding the loan by the RIEDC to 38 Studios for $75 million dollars I have seen many questioning Curt Schilling’s ability to run a video game company. How does being a major league pitcher with 3 World Championships under your belt prepare you to run a video game company? Before I attempt to answer that question I think we first have to look at the video game industry as a whole. By understanding how most companies in the industry work it will explain two things. One is how come so many companies end up delivering sub-par products and second is why they don’t succeed in the industry.

The two biggest reasons why I feel game companies do not succeed is leadership and funding. In reality the two are tied together. If the company is financed by venture capitalists or the studio is part of a large corporation they are only concerned about the bottom line and hitting deadlines. When people are asked to work 16 hours a day 6 to 7 days a week to hit a milestone or launch date the company is nothing more than a high paying sweat shop. It shows that they ultimately valued the end product more than the people making it. That’s what I got a glimpse of years back and decided that the video game industry was not for me. It also makes you the one not calling the shots as your either working for a large corporation and your boss calls the shots or you’re the owner but because it’s not your money the venture capitalists call the shots.

So now that we know how some of the companies in the industry work let’s look at what Curt is doing. First, he has resisted the urge to go the venture capitalist route “Because anyone can write a check, but after you have written that check, how do you make us a better company?” says Curt Schilling

Now we know Curt has also gotten a state backed loan to complete his funding requirements without going with venture capitalist. We also know Curt has invested $30 million of his own money in the company. This is very important because he is not committed to any time line and remains 100% in control of the company. Also with Curt having so much of his own money invested in the company he is committed to seeing it succeed. When it’s other people’s money on the line and not yours, the commitment is just not the same.

So now we finally get to the original question of how can a major league pitcher run a video game company like 38 Studios? Well interesting enough I just came across a video of a presentation that Curt gave about leadership at the International Game Developers Association Leadership Forum in 2008. It’s over an hour long but if you’re really interested in what Curt brings to the table it’s well worth watching and does a far better job of explaining how his experience in the majors has help prepare him for his new career as Founder and Chairman of 38 Studios then I ever could. Curt’s philosophy on what leadership is and what it takes to be successful in the gaming industry gives 38 Studios a leg up on the competition and why I have no doubt 38 Studios will be a big success.

Since 38 Studios is in development of a new MMORPG code named “Project Copernicus” I thought I would bring up the idea of voice morphing. In a post on the forums I brought up the idea of putting voice into MMORPG’s so that you actually talk in a voice appropriate for the race and sex of your character. I think it has some really cool potential in MMORPG’s in encouraging role-playing and socializing. I knew Vivox was providing support for voice in 38 Studios new MMORPG, I just was not aware that Vivox has already done something like this in Second Life until tonight. So what do you think is this something companies like 38 Studios should be looking to implement in their game?

With the announcement that Charles “kieron” Dane is the new Lead Community Manager at 38 Studios it got me wondering just who he is and what his background is? A quick check of the 38 Studios and Big Huge Games web sites came up with nothing for Charles so I decided to put my leet Googling skills to work and low and behold I was able to find out some interesting information.

It appears that this is not the first time Charles has been in this position; he was actually the Community Relations Manager for Aion and prior to that he was the Community Manager for CCP and Eve Online. Now of course this is not official so I could be wrong, it certainly would not be the first or last time. That said I don’t think I am and hiring someone with previous experience like this is yet another good move by 38 Studios who continues to put together a team of proven performers and it looks like kieron is a big mmo gamer!

ORZ: Why did you decide to work in the gaming industry?

kieron: To be honest, I never thought about the gaming industry as a career until the internal liaison for the Ultima Online Event Moderator program left for another opportunity. While I was in discussion with the team about the possibility of applying for his position, I was given an opportunity to interview for the EVE Community Manager position. It still amazes me that a hobby has turned into a career.

ORZ: How did you end up working with NCsoft?

kieron: After parting ways with CCP, I enjoyed a short vacation. Later, I saw the Community Relations Manager position for Aion was open and I applied. After a number of interviews and the normal HR process, I received an offer to join the team.

[Source]

On Saturday Lincoln D. Chafee wrote an opinion article at projo.com and I take issue with what he had to say. Unlike his article here I will be linking to actual news sources to back up what I am saying so I don’t appear to be talking out my ass.

Rhode Islanders love the Boston Red Sox — most of us do, anyway — but that does not mean we would expect taxpayers to foot the bill for the astronomical salaries that star players command. As we fight our way out of the current recession, we need to ask hard questions about the plan to ask our taxpayers to pay $75 million to Curt Schilling and his 38 Studios to develop an untested video game in hopes that it will jumpstart the economy.

First of all the taxpayers are not paying any money to 38 Studios. The state is only co-signing the loan and would only have to pay if the company defaults on the loan. It’s my understanding that the state is only offering moral obligation bonds which are high risk for the investor as there is no legal requirement for the state to pay anything if the company defaults on the loan. [Source] Interesting how no one talks about that particular fact.

Second the company is creating more than just one game and I am unaware of any game development studio who has ever produced a tested video game. At the end of the day its the gamers who buy the game who decided if its good enough and impossible for any company to test prior to release other then a beta and all companies do this. Gamers will also tell you many experienced companies have produced crappy games so really the fact that 38 Studios has not released one means nothing. What matters is do the people creating the games have experience doing so and for 38 Studios and the company they purchased Big Huge Games the resounding answers is yes. They are not a bunch of kids just out of school with no practical experience producing video games they are seasoned professionals with many hit games under their belts.

Make no mistake — this is a heavy burden to ask Rhode Islanders to bear. The $75 million offered by the Rhode Island Economic Development Corporation represents 60 percent of our state’s newly authorized technology-loan-guarantee fund. As one who has a philosophical aversion to any risky deal for our taxpayers, I have three concerns.

First, I am troubled that Massachusetts did not pursue 38 Studios with anything close to the amount of incentives that RIEDC has offered. A spokesperson for the Massachusetts Department of Housing and Economic Development flatly stated: “We as an administration have never offered such a large incentive to lure a company to Massachusetts from any of our neighboring states, and we never would.” If 38 Studios holds the promise that justifies risking the majority of our available loan guarantee, why did Massachusetts take a pass on it?

Massachusetts did not have any kind of program in place to offer 38 Studios so even if they wanted to they couldn’t. About 20 states offer financial incentives aimed at video game development companies, but Massachusetts isn’t one of them. So just because Massachusetts didn’t offer any major incentive for 38 Studios to stay does not mean the company was not worth investing in as your implying. It simply means that the state feels it already has enough of a gaming development cluster in place that it does not have to offer that kind of incentive to draw or keep companies in the state. Rhode Island does not have an established gaming development cluster and thus has to offer other kinds of incentives to attract companies as do other states. [Source]

Second, the consulting firm hired by RIEDC to evaluate the 38 Studios deal (Strategy Analytics) cited three markets — Boston, Montreal and Austin — as instructional in Rhode Island’s considerations. However, in none of those three markets did government support even to begin to approach what Rhode Island has offered. Boston offered no support until well after the market was established, Montreal offered a partial tax credit on labor costs, and Austin offered a minuscule 5 percent game-development tax break.

Correct. As I noted in response to your first point these 3 markets or Clusters as Strategy Analytics called them have established gaming companies and thus don’t really need to offer major incentives to companies because of everything else these clusters provide. They also developed in a different time frame and economic climate than today.

Boston
- Grew out of incubation with MIT Media Labs, availability of capital
- Spawned new game developers as a result of academic base/talent
- Little government stimulus or involvement until more recently
- Now, Harmonix (Guitar Hero), Turbine (Lord of the Rings), others reside in Boston

Montreal
- Ubisoft was anchor tenant in mid-90s
- Recruited to area as result of language and tax credit of 37.5% on labor costs
- Blockbuster hits from Ubisoft attracted EA’s attention
- Currently Ubisoft has 2000 headcount under one roof in Montreal
- Government and industry are aggressive in promoting the video game cluster

Austin
- Early legendary game developer, Richard Garriott, grew up in Austin and found Origin Systems, later acquired by EA
- Nearly all game developers in Austin have roots in Origin/EA
- 5% game development tax break
- Strong academic tie-ins for technical and creative support
- Home to Digital Media Council – fosters academic/government/industry collaboration

[Source]

So considering what these 3 gaming clusters have to offer what does Rhode Island have to offer? It has RISD which is great but what major game studio is the anchor? You ask why 60% well that’s to secure the anchor tenant for Rhode Island and the other 40% is to help attract other smaller companies and startups to the state and all of a sudden you have your very own cluster in Rhode Island. So at the end of the day for co-signing 125 million in loans the RIEDC has created its very own cluster in a state that had nothing prior. If successful they will have done so without ever spending a dime of taxpayer money.

Third, and even more troubling, are recent reports that 38 Studios’ lead product, the video game “Kingdoms of Amalur,” received a guarded forecast of success from game bloggers and gaming professionals at the recent Comic-Con trade show in San Diego. Why has Rhode Island gambled so much for an unproven company that seeks to compete in a volatile, high-risk industry?

First you did not even get the name of the game right, it’s not Kingdoms of Amalur it’s Kindgoms of Amalur: Reckoning. Kingdoms of Amalur is the original IP that 38 Studios has created and covers 10,000 years of lore and history in which many games including the yet unnamed MMORPG code named “Copernicus” will be set in. I would also like for you to list / link these so called troubling reports. Considering they have only announced the name of the game and released a CGI trailer and a few screen shots we know nothing about the game and no one can really say anything about the success of the game. But here is a list of positive press by major gaming sites about the game. [Source]

Or better yet just read all the articles posted on my site.

“38 Studios is doing everything right to minimize the risk of failure,” Michael Pachter, an analyst at Wedbush Securities in Los Angeles, said in an e-mail. “The key to a successful MMO is a great story, compelling art, and a well-crafted game.

“Much like the movie industry, investment in quality personnel doesn’t always pay off, but it considerably improves the prospects for success,” Pachter added. “My guess is that [38 Studios] will succeed, but it’s really hard to forecast without seeing the game,” Pachter said.

The only person I saw saying anything negative is Mike Hickey who I take to task here.

I am not going to respond to the rest of you’re article as I think it’s very clear at this point your not really about trying to do anything other then trying to delay the RIEDC deal until you become govenor and can stop it completely. You have already stated if you become governor you won’t allow these kind of deals. It would be great to see you invest your time and energy in what you would do to help attract companies and jobs to the state of Rhode Island instead of what your willing to do to stop it.

Looks like R.A. Salvatore is expanding his influence in the gaming word by writing a new Neverwinter trilogy that will be the backdrop of Cryptic’s New Dungeons and Dragons Game, Neverwinter. It’s rather fitting that such a prolific fantasy writer is influencing multiple fantasy RPG video games including 38 Studios own Kingdoms of Amalur: Reckoning and their un-named MMORPG code named “Copernicus.”

You know when I started this fan site to cover 38 Studios I never in a million years thought I would end up commenting on U.S. politics or that my first Twitter follower would be Lincoln Chafee, a former U.S. senator who is running for governor of Rhode Island as an independent. As crazy at it seems this is exactly what has happened.

Maybe because of this Chafee will see that 38 Studios is not just another start up gaming company. Maybe he will learn that Curt Schilling has invested millions of his own money in this company, something rare if not unheard of in the industry. Maybe he will learn that good experienced people have left profitable well established gaming companies to come work at 38 Studios.

Maybe he will learn that Big Huge Games with a proven track record in the industry was purchased by 38 Studios and is now part of the team. Maybe he will learn that with Big Huge Games comes Ken Rolston former lead designer of the critically acclaimed hits, Elder Scrolls III: Morrowind and Elder Scrolls IV: Oblivion. Maybe he will learn how EA has invested millions in 38 Studios to publish their first game. Maybe he will learn how 38 Studios did not have to move to Rhode Island to accomplish their goals.

Maybe he will realize how graduates of the Rhode Island School of Design will now have an opportunity to stay in the state instead of leaving. Maybe he will learn that educated and successful business leaders on the RIEDC Board looked at all the details and determined this was a good sound business to risk investing in. Maybe he will learn that not all the money is being handed over in one lump sum with no strings attached. Maybe he will learn that there are miles stones required to get more money as well as penalties if job creation targets are not met.

Maybe, but I doubt it since he already had all this information from the EDC prior to today. Today was an example of political theatre and thus why Gov. Don Carcieri stood by the corporations decision and added “It is inappropriate for EDC to become engaged in this political campaign.”

PROVIDENCE, R.I.—Lincoln Chafee was rebuffed Monday in his effort to address a Rhode Island agency about his opposition to a $75 million loan guarantee approved for Curt Schilling’s video game development company.

Chafee, a former U.S. senator who is running for governor as an independent, had hoped to speak at the board meeting of the state Economic Development Corporation, which last month approved the loan guarantee to bring 38 Studios from Massachusetts to Rhode Island.

The company, founded by Schilling, the former All-Star pitcher for the Boston Red Sox, promises to bring 450 jobs to the state by the end of 2012. Proponents, including Gov. Don Carcieri, say the company’s relocation could help revitalize Rhode Island’s foundering economy, tap into the brainpower of technology-minded local college graduates and give the state an investment in an emerging growth industry.

The candidate’s appearance at the meeting, albeit an example of political theater, underscored how the loan guarantee has emerged as a hot-button issue in the governor’s race. Chafee and other critics see the deal as too risky, especially since 38 Studios does not have a proven track record, and say it would leave taxpayers on the hook if the company fails.

Source

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