I get home from work and check my email and I find this article about 38 Studios from a local news station in Rhode Island WPRI.com. I soon can’t believe what I am reading.
Creating an MMO “is a big gamble, and it’s very unlikely he’ll be successful” with Copernicus, Mike Hickey, an analyst at Janco Partners in Colorado, told Eyewitness News. Schilling “must be a great marketer, because it’s a pretty difficult market to raise capital in,” he said.
No idea who this Mike Hickey is but I guess he missed the part where 38 Studios just secured a 75 million dollar loan?

Then I read this quote from Michael Patcher.
“38 Studios is doing everything right to minimize the risk of failure,” Michael Pachter, an analyst at Wedbush Securities in Los Angeles, said in an e-mail. “The key to a successful MMO is a great story, compelling art, and a well-crafted game.
“Much like the movie industry, investment in quality personnel doesn’t always pay off, but it considerably improves the prospects for success,” Pachter added.
Wow finally someone who knows what he is talking about but then I read….
The most successful MMO is Activision Blizzard Inc.’s “World of Warcraft.” Its roughly 11.5 million subscribers spend up to $14.95 a month to pay the game. Other titles have struggled to gain an audience, and now face new competition from “Farmville” and other social games played on sites like Facebook.
Farmville??? I know right? ..half my guild has quit to go play Farmville!….ROFL
Then…
About two-thirds of all MMOs have lost money, according to Pachter, and Copernicus will have to compete with other upcoming releases, including one based on the “Star Wars” films, as well as “World of Warcraft.”
“My guess is that [38 Studios] will succeed, but it’s really hard to forecast without seeing the game,” Pachter said.
That’s my feelings as well at this point.
The business model for MMOs is also changing, with companies allowing users to play the game for free and then trying to make money by selling them digital goods, such as virtual weapons, inside the game.
That model, which is already common in Asia, is now catching on in the U.S. and Europe. Last year, a lack of subscribers led Warner Bros. to drop its $15 monthly charge for “Dungeons & Dragons Online” and make it free.
Copernicus “will likely have to adopt that model,” Hickey said. “The time-based subscription model is really hard to put on the market, I think.”
Ok Mike Hickey, you have lost all credibility with me. I guess they had to find someone to counter Michael Pachter comments. In any event read it for yourself and let me know what you think?